Jewellery is no longer something reserved for a specific subculture of men. While they have always worn iconography such as crosses and chains, there has still been a stigma regarding excessive jewellery wearing.
This included such jewellery as designer bracelets, rings and earrings. Any male that had a particular interest in such things as desig
ner bracelets might be labelled as "effeminate" or "metrosexual".However, the trend for jewellery wearing amongst men has expanded greatly over the last decade. In fact, it's safe to say that it has now big businesses. Male rappers flaunt their wealth and status with huge pendant chains and diamond earrings. Watches have become bigger and more elaborate. And rings can be worn on more than just the pinkie finger.
Danish designers such as Aagaard Jewellery and Blog have marketed these designs as charm bracelets for men. Unlike their female counterparts, which feature delicate and feminine charms, these bracelets allow the wearer to customise them with rugged looking beads in polished silver, glass and wood. The bracelets themselves are often chunkier and with an emphasis on durability.
Male jewellers are now wising up to exactly how to spread this appeal to a wider audience. Their message? Wearing jewellery isn't about spending hours in front of the mirror, preening. It is an extension of you, a reflection of your identity and lifestyle. And it needn't get in the way or hamper how you go about your daily routine.